Envision Spring 2016 Designer Profile: Cliche


After over ten years in the local style scene, Cliché has proven itself as a staple in the Minneapolis shopping scene and earned its place as the only boutique to present a collection on the Envision Spring 2016 runway. The award winning store carries slightly edgy and always cool clothing and accessories, both locally designed and scouted from around the world. With helpful and knowledgeable staff alongside one-of-a-kind stylings, Cliché never disappoints on a shopping trip.


Although the Lyndale Avenue shop isn’t sending their own creations down the runway, Cliché always promises an artfully styled and well thought out collection that is on the cutting edge of style. Their fall style showcase brought goth pilgrim to life like never before with models sporting handmade bonnets and enormous black balloons. Previous year’s collections have included the likes of ‘90s hip hop and other quirky fashions. A unique inclusion in the twice yearly Envision fashion show, Cliché always earns their keep.


Envision will put Fashion Week MN into full swing and high gear, but Cliché will set the biannual fashion week in motion the previous night. On Friday, April 8, the store hosts a Fashion Week MN kick off party. Cliché always keeps the beer cold and the beats on point, and at this event, the Minnesota style savvy will receive 20 percent off store wide from 7 to 9pm. Who knows, maybe you’ll purchase the next hottest thing to hit the runway the following evening at Envision Spring 2016.


by Allison Shilinski